City of Vancouver – Developing an Olympic Economic Development Brand
In 2009, Oglov Business Development Inc was engaged to help the City of Vancouver – which was about to host the 2010 Olympic and Paralympic Winter Games – develop an economic development brand that would represent the City’s focus on being the “greenest city in the world by 2020” and tell the world that the City is truly open for business.
After several months of working with the Mayor and council and senor civic officials, the result was:
- Launch of the “Vancouver: Green Capital” brand that led the City’s economic development and communications initiatives throughout the 2010 Games;
- Vancouver House – a business venue, themed on “Vancouver Green Capital” where nearly 8,500 business guests were hosted during the Games, plus another 73,000 attendees from the general public.
- A strong business theme for the City of Vancouver in its participation in the Metro Vancouver Commerce’s hosting of 100+ international business guests during the Games.
With its success during the Games, the “Vancouver Green Capital” brand will continue to grow and be an integral part of the City’s economic development strategy in the years to come.
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Life During and After 2010 Transition Workshops
Throughout 2009, Oglov Business Development Inc. ran a series of popular workshops for a number of blue chip companies, including Bell Canada, Petro Canada/Suncor, the 2010 Federal Secretariat and the Own the Podium program.
The aim of these workshops was to help the organization’s dedicated Olympic business team prepare to “thrive and survive” in their work with the 2010 Olympic and Paralympic Winter Games. These one-day seminars led participants through a series of exercises to test and hone their skills readiness, as well as introducing inspirational speakers with Olympic experience.
The workshops were such a success, that Oglov Business Development Inc. Is working on other themed workshops that will be launched in the next few months.
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Vancouver 2010 Olympic and
Paralympic Winter Games:
- Linda is considered one of the chief organizers behind Vancouver’s successful win of the rights to host the Vancouver 2010 Olympic and Paralympic Winter Games.
- From 2000 - 2004, Linda was Vice President, Marketing for the Vancouver 2010 Bid Corporation with responsibility for international relations and strategy; raising corporate funds for the bid, as well as developing marketing plans for submission to the International Olympic Committee.
- She also served as a consultant to Petro Canada and RBC Financial Services in the acquisition of their 2010 Games’ sponsorship.
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2012 Olympic and Paralympic Summer Games in London, England:
Linda was a consultant to two of the major sponsors of the 2012 Games:
- BT (British Telecom)
- Lead consultant to BT (British Telecom) on the company’s successful bid to become National Partner to the London 2012 Games.
- Nortel
- Lead consultant on the company’s successful bid to become National Partner to the London 2012 Games
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Major International Events
Other major eventrs and organizations for which Linda has served in senior marketing positions or as a marketing consultant:
- Madrid (Spain) Bid for the 2016 Summer Olympics
- Advisor to the Madrid Bid for the 2016 Summer Olympics
- Halifax (Canada) Bid for the 2014 Commonwealth Games
- Advisor to the Halifax (Canada) Bid for the 2014 Commonwealth Games
- 1998 Kuala Lumpur Commonwealth Games
- As Director of API Sponsorship, based in Kuala Lumpur, Malaysia (1995-1998), Linda Oglov led the international sales team for sponsorship and broadcast rights for the 1998 Kuala Lumpur Commonwealth Games.
- 1994 Commonwealth Games, Victoria, Canada
- Vice President, Marketing
- National Arts Centre, Ottawa, Canada
- Director, Sponsorship and Marketing
- 1986 World Exposition, Vancouver, Canada
- Director, Entertainment Marketing
